M.A.D. (Marketing Agency Development) We are business development agency for UK marketing agencies.

We have a hands on, sleeves rolled up attitude towards generating new business.

At one end of the scale we can do the job that no one wants to do by creating and developing new opportunities to do business in the shape of new prospective client meetings as we're all chronically desensitised and have absolutely no fear of the dreaded cold calling that everyone seems to shy away from... and at the other end of the scale we can help devise a fully comprehensive cost benefit analysis document that will help secure client wins as we demonstrate value by improving profits. We can also help your business at each stage of the way if required. 

We offer an on site solution where we weigh up what needs to be achieved and calculate how many days are necessary.                       Minimum of 2 days per month to a maximum of 10 days per month. 

It really depends on where you currently are as a business, where you want to be and if we can help add value with our solutions to your specific challenges. 

Our specialisms  include;

-Highly targeted lead generation 

-Forecasting new opportunities with % close probability 

-Turning vague client briefs into solid opportunities 

-Devise a results based USP 

-Stop preventable mistakes whilst pitching 

-Share what clients actually want from you

-Improve profits for the client and agency

-Meeting in the middle isn't negotiating 

-Stop giving money away unecessarily 

We are flexible, sensible and thorough in our approach. We can either do everything for you, or we can train your team our strategies or we can provide one on one coaching for whichever area needs attention. 

Ready to talk?

Contact us for an informal chat...

Email Stephen.conway@madconsultancy.co.uk


I have personally developed new business (whilst coaching & managing business development teams) with many of the UK's most instantly recognisable blue chip businesses including;

... plus many many more...


Clients appreciate it when you can demonstrate a good understanding of their business and their objectives & show them exactly how much the campaign investment will be, when payback will occur

and more importantly, how much return they'll get on their campaign investment. Good ideas help too.


20 plus years experience of actually getting the job done. Finding new clients is fairly simple. If you know how.


New business development.  Positioning and status. Questioning skills. Pitching ideas & concepts.  Increase opportunities to do business. Increase conversion rates from opportunities. 

New prospective client meetings. New prospective client pitches. First client meetings. Proposal formatting with value. Negotiating. Coaching & training staff. 


I'm fairly flexible and can offer my services on a minimum of 2 days per month to a maximum of 10 days per month

depending on the project.

I can work on a flat fee day rate basis or I can work on a reduced day rate plus profit share on new business generated.

I can work on site or remotely. Whichever suits the project in hand.


Get in touch for a chat if you have an opportunity that I can help you with. Best wishes

Stephen Conway 07757 201511

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